November 5, 2022 - Marketers Now - Advice on Home Buying

1. Focus on Promoting the Area

First, real estate agents need to focus on promoting the area, not just the house. Already, there are far too many real estate agents who are simply sharing general information about their listings. According to Joshua Furr, homeowners want to know everything about a potential area, not just the house. You might be able to boost your online presence if you share information posted on the official Twitter, Instagram, or Facebook page of the city. Then, those official accounts might share your real estate listings as well. This could help you get ahead.

2. Pictures Are Worth 1000 Words

Remember that pictures are worth a thousand words. Even though it might take some time to get the perfect picture of a listing, that is what you want to share on your social media posts. Of course, you should provide general contact information, but pictures and videos of your listings are incredibly helpful. Take the time to make sure the image is perfect. Do not forget to interact with people who ask questions or comment on your social media posts. If they know you are receptive to interacting with them, they may reach out to you for a showing.

3. Share Educational Tips

Finally, don’t forget to share some educational tips as well. Even though you want to focus on the house you are trying to sell, you also need to focus on what potential buyers need. Educate them on the process of purchasing a house. Take the time to share some common mistakes they need to avoid. Talk about common repairs that buyers need to know about. Even if the house you are trying to sell is not right for them, you may have a different property on the MLS that might suit their needs.

Use Social Media To Generate More Real Estate Sales

Ultimately, social media can be a powerful digital marketing tool for real estate agents. According to experts, such as Joshua Furr, there are numerous real estate agents who are having a difficult time maximizing the value of social media. Even though it does take a bit of training and experience, it can make a significant difference when real estate agents are trying to stand out in the crowd. Remember that there are multiple platforms out there, and you need to figure out where your target market hangs out if you want to drive more sales for your real estate firm.

The decision of whether to buy or lease a commercial property is one that many business owners face at one time or another. It might be that you are setting up a new business or you need to expand to a bigger premises because your business is doing well. According to the good folk at EXIT Real Estate Consultants in DeRidder, there is a lot to consider when choosing whether to lease or buy. While buying might be sensible for some businesses, leasing might be the preferable option for others. It is important therefore to consider the pros and cons before making a decision.

What are the Pros and Cons of Leasing a Commercial Property?

The biggest benefit of leasing a business is that you don’t have to tie up capital in a down payment that will almost certainly be required to secure a mortgage. Furthermore, buying a property means paying out for other services such as origination, appraisal, and closing fees.

With a leased commercial property, you are not responsible for repairs or maintenance to the structure of the property, but some lease agreements include a charge for maintenance. It is the landlord’s responsibility to make sure the building is maintained and that repairs are taken care of even if they are making you pay towards the costs. You are likely to have a fixed lease amount each month, allowing you to factor this in to your expenses.

Additionally, with a leased property you can move once your contract finishes. Moreover, you won’t have the headache of finding a buyer should you need to move to a bigger or smaller property.

The downside of leasing is that it can be expensive, and rent can often be higher than what you would pay for a mortgage. Your monthly lease payment is likely to include utilities, property taxes, maintenance, and insurance.

What are the Pros and Cons of Buying Commercial Property?

When you buy commercial property, you will instantly have an asset and you will own 100 percent of the building. The amount of equity you have in the property will depend on the down payment you make, but the more payments you make as well as potential increases in the value of the property will all increase your equity. If necessary, you can refinance at a later date to release some of that equity to use for the business.

If you buy a property that is larger than you need to run your business, you can lease some of the space to another business, thus earning an income that can be put towards the monthly mortgage payment.

Another added benefit of buying a commercial property is that you can change the internal layout and configuration should you need to. Provided you follow zoning laws, you will not have to ask permission to make changes.

With the good comes the bad, and for some businesses buying commercial property means tying up funds that they could use elsewhere in the business. Furthermore, it can be difficult to access financing for a purchase without an adequate down payment. Some lenders require businesses to put up between 10 and 40 percent of the purchase price as a down payment.

Conclusion

Whether to buy or lease a property for your business is really a matter of whether it will suit your circumstances. If your business has a lot of capital and is performing well, then it may make sense to purchase. However, leasing may be better if you think you might need access to that cash in a hurry and you want more flexibility about moving should you need to.