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March 28, 2024

Garth Gregory

A motivational reading list for entrepreneurs

12:41 pm

Whether you’re a new or seasoned entrepreneur, learning and knowledge seeking never stops. Well, at least it shouldn’t, if you want to remain cutting edge and competitive. With many fantastic business leaders out there offering their guidance and insights, why not pick up one of their books? Choose from the selection of inspiring reads listed below and begin ramping-up your knowledge building…

The Hard Thing About Hard Things by Ben Horowitz

Although you shouldn’t mirror your success to another entrepreneur, this read is perfect to understand how Ben Horowitz built his fortune from the ground up. You’ll learn more about his time co-founding the capital firm Andreesen Horowitz and running it, as well as selling, buying, managing and investing in other technology firms around the world.

From this read, you’ll receive practical advice and tips on a range of different corporate issues. This includes firing executives, putting your company on the market, poaching staff as well as clearing any misinterpretation from your staff members. Once you’ve read this one, you’ll be excited to hear that his second book What You Do Is Who You Are: How to Create Your Business Culture will be released in October 2019.

The $100 Startup by Chris Guillebeau

If you need to learn from someone who describes himself as his own boss, this book penned by Chris Guillebeau will do the job. The full title of this read is actually: The $100 Startup: Fire Your Boss, Do What You Love and Work Better To Live More — so if you fancy living by those rebellious rules and make money at the same time, pick up this book on your next trip to the store.

Guillebeau doesn’t like to follow convention, or what we’re expected to do to please our parents. He advises that you no longer need to work nine-to-five to pay your mortgage, send your kids to school and book that trip abroad. You can set up and set sail on your own terms!

In this read, you’ll also discover some key insights from big players in business who started their company with $100 or less. Who knows, you might feature in v2 of this book!

Disrupted: My Misadventure in the Start-Up Bubble by Daniel Lyons

You’ve probably heard of this one, but never got the chance to give it a read. The Los Angeles Times actually stated that this read was “the best book on the Silicon Valley”. Although it was released back in 2016, it’s just as relevant to its audience today and is heavily entertaining.

You might not learn a lot about how to launch a start-up, but it does cover the ups and downs of the authors work life which is incredibly interesting. Although we don’t give you any spoilers, on one Friday morning, he received a call from his boss who told him that his job no longer existed — this just shows the everchanging landscape of the corporate world and how you need to keep up with the times!

Zero to One by Peter Thiel with Blake Masters

If you enjoy learning from the top dogs in business, this book is actually penned by a PayPal co-founder who was also an early Facebook investor, Peter Thiel, with the help of COO Blake Masters. The book is a condensed and updated version of online notes taken by Masters for the CS183 class on startups taught by Thiel at Stanford University.

At its core, the book is all about optimism for the future and how innovation is key. It also discusses how we “live in an age of technological stagnations, even if we’re too distracted by shiny mobile devices to notice” and that progression is key to success. Although the book has sold 2.5 million worldwide since its release in 2012, the original notes taken by Blake are available on his website here!

Founders at Work: Stories of Startups’ Early Days by Jessica Livingston

Although this book was released in 2001, the stories within it will be inspiring for all of time. Written by Jessica Livingston, the book is a collection of interviews with famous technology moguls which poses questions about their early entrepreneurial years and the challenges they faced.

We know you’re wondering which icons are featured in this read, and we don’t mind telling you! Expect to hear the tales of Steve Wozniak from Apple, Caterina Fake from Flickr, Mitch Kapor from Lotus, Max Levchin from PayPal and Sabeer Bhatia from Hotmail. Your mind will be blown away by their approach to business — from fleshing out an idea with their friends, capturing investors and building a multi-million-pound company.

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How to Avoid Scams—Know the Signs of a “Phishy” Email

5:39 am

In an age of globalisation and personalised experiences, it’s becoming increasingly hard to come up with “universal experiences” which all of us share. At the same time, receiving phishing emails and spam are almost certainly one such experience – albeit a negative one. The Internet has helped to bring the world together. It has also made it far easier for scammers and would-be hackers to steal your personal information and money. All it takes is one ill-fated click to send your life into a downward spiral of scams, viruses, and identity theft.

What’s more, even if you yourself are savvy enough to spot a fraudster, computer and Internet literacy has lagged far behind Internet access. As such, while you might know what’s legit and what’s not, the same might not be true for Gran. You love helping her out, but you don’t entirely trust her Internet literacy skills, don’t want to see her scammed, but simply can’t help her out every time she has a question about what she should and shouldn’t click.

This guide, therefore, can allow you both to read up on how to spot a phishing email.

Don’t Click Links

First and foremost, you want to make sure that you do not click on any link unless you are absolutely, positively, 100% sure that it is safe. Clicking on a mystery link is the fastest way to open yourself up to everything from a computer virus to identity theft and ransomware. Even if you are only the tiniest bit concerned about the validity of a link, don’t click. Do some research, and only click if you are certain the link is safe and valid.

Don’t Respond to Money Requests

Has a friend suddenly become “stranded” in a foreign country, and is asking for a few hundred pounds, with the promise that they’ll repay you as soon as they get back? This is a popular phishing scam today. If you haven’t heard anything about a friend’s mystery trip to Ukraine or Ghana, you’ll want to give them a call and ask if they’ve actually sent you a message before clicking on anything. Even if you know the email is a fraud from telltale signs such as poor spelling and grammar, tell your friends via another form of communication, such as text, WhatsApp, or Facebook – their bank accounts may have been hacked, and they’ll need to check with their bank as quickly as possible.

Too Good to Be True

Have you just “won a free iPhone,” a “free cruise to the Bahamas,” or any normally-expensive thing that’s suddenly and mysteriously “free” and yours for the taking? You almost certainly haven’t “won” anything – and if you wind up clicking on these “offers,” it’s almost certainly a scammer who will be hitting the jackpot, and at your expense. As in life, you’ll want to exercise basic common sense – if the offer espoused in an email sounds too good to be true, it almost certainly is.

These tips can help keep you, your Gran, and anyone else you know safe while sorting out messages which appear all too “phishy” in your email inbox.

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How to optimize your website using SEO?

5:31 am

As you all know, the main goal of the SEO or search engine optimization is to help the search engine viewers not only find your pages and website but precisely rank the relevance of the page, so that it shows right at the top of the results in search engine.

You should understand that the process of optimizing your website is definitely not a one-time job but needs tuning, maintenance, continuous monitoring and testing.

Here are 3 steps process which will help you to optimize your search engine: More details can be found on www.marccx.com

STEP 1: Focus on market business analysis

  • Analysis of your website: You should do a complete analysis of keywords/meta sets, code and visible text to determine your position on search engines.
  • Nominating the initial keyword: Prepare a prioritized list of most targeted search words which are related to your market segment and client base. Start with this: What will you type in a search engine to find your page or business website? You can then ask your client.
  • Analysis on a competitive level: Total inspection of keywords which have been used in content and present search engine grading of competitive sites, in order, to find an effective search engine placing strategy. Choose the top 5 results in the listing of the Google results to start this process. You can expand as when required.

STEP 2: Keyword development and research

  • Analysis of the keyword: Starting from the nomination, move further to identify a list of most targeted keywords as well as phrases. Take a review of the competitive list followed with other relevant sources of the industry. Make use of your preliminary list to find out the indicative count of recent queries at the search engine as well as the number of website competing for every keyword. You should prioritize the phrases and keywords, misspelled words singulars and plurals. Please remember that if the users misspell a keyword, you should recognize and use it. Also note that Google makes an attempt to correct the term while searching, therefore, use this carefully.
  • Objective and goals: From advance, be very clear in defining your objectives so if you implement any programs you will be able measure your ROI. Begin simple, but avoid skipping this step. For e.g. you might decide to increase the trafficin the span of 30 days from 100 visitors to 200 users. The other chance is that you may wish to improve your present conversion rate of 1% to 2% in a specific period.

STEP 3: Optimization and submission of content:

  • Generate page titles: The titles which are based on keywords help to establish the theme of page and gives direction to your keywords.
  • Generate Meta tags: Title tags and Meta descriptions can greatly influence click-through, but they are not used for ranking directly. Many companies are using programmatic SEO to do this. Here’s how one marketer defines programmatic SEO.
  • Build new sitemaps for Bing and Google: You should make it simple for search engines to point your website. Generate both HTML and XML versions. The version of HTML is the initial step. The sitemaps of XML can be easily submitted with the help of Bing and Google webmaster tools.

You can get in touch with Marccx Media to get your website optimized using SEO whenever required. Ultimately, you can attract much more traffic and potential customers.

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Five Reasons Why Taking a Business Management Course Is a Great Idea

12:50 pm

The world of business is always going to be very competitive. If you are not prepared to do your absolute best, then you are going to be passed by. Opportunities are out there, but you need to be able to take action to seize them. This is why furthering your education is a good idea, as it will give you a chance to hone your skills and truly up your game.

It is possible to sign up for a business management course that will give you a great opportunity to learn. There are actually many courses to consider, too, and you can educate yourself in many important areas. If you want to be a better manager, then you should take a look at these five reasons why taking a business management course is a great idea. It will give you a bit more insight into how useful it can be and will allow you to make an informed decision about if it is the right path for you to take.

  1. You Can Learn New Skills

The most important reason to sign up for these courses is so that you can learn new skills. If you want to be the best employee that you can be, then you need to have the skills to succeed. Courses such as this are designed to help employees develop the right skills in a safe and informative environment. You can learn about the theory behind certain management practices while also learning to put the skills to use in a real-world setting.

  1. Being Taught by Successful Professionals Is Great

Being able to receive instruction from successful professionals is a truly great experience. All of the instructors in these management classes will be very experienced. They have attained great success in the business world and are ready to pass their knowledge forward to you. This type of experience is very valuable and it is something that you should take advantage of to further your own career prospects.

  1. Courses Are Generally Short

You should know that these courses are generally not too long either. Most courses will take between three days and three weeks to complete. This means that you can gain a lot of knowledge in a short amount of time. It will be easy to find the time to fit this special training into your schedule and the benefits will be very clear.

If you are a very busy professional who only has so much time to dedicate to training such as this, then the short course times are hugely beneficial. You will be able to receive good training without it taking any longer than it has to. These courses are streamlined, but they still manage to be absolutely effective. Learning experiences will be fast paced, but thorough, allowing you to feel that much more confident in your skills.

  1. The Variety of Different Courses Is Stellar

The sheer number of different management courses that you will be able to choose from is impressive. There are so many different types of courses that will benefit you. You can learn skills in areas where you feel you are lacking to make improvements. It is also possible to learn about new areas of management where you have no experience whatsoever.

Simply being able to take the different courses will change your outlook as a professional. You can learn the right skills and become a more well-rounded employee. Your management skills will be taken to the next level and you can receive training in areas that will be important for the success of your organisation. It is simply going to be a great idea for anyone who wants to move up the corporate ladder.

  1. You Will Prepare Yourself for Greater Success

Finally, you should know that these types of courses will prepare you for greater success. If your goal is to move up in an organisation, then you can count on these courses to get you where you want to be. You will learn the right skills while also developing the proper mindset to find the success that you desire. Over time, you are going to become a much greater asset to your organisation and your hard work is going to be rewarded.

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Advantages of CCNA course

7:11 am

The advantages of the CCNA course include making you appropriate for various networking jobs; be familiar with the routers and switches from Cisco; execute and administer connections for remote sites that run on WAN; know about network security and other computer skills. The advantage of pursuing the CCNA course is that it can be taken up right after completing class 12. The course provides better career prospects to those that already have a job and also to those that are looking for new jobs.

Comat in Singapore will help you realize your dreams. Enroll with us for any of the Cisco networking courses and we will help you get the best job.

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Payday Loans as a way out in many situations

4:04 am

In our life pretty often we urgently need money, which, unfortunately, we do not have at the moment. Often, circumstances make it necessary to act very fast, so the option of taking a loan at the bank immediately disappears: there is no time to collect a pile of documents and a multi-day waiting for a decision. Payday Loans are more attractive in this case.

Why Payday Loans help in many situations

Sometimes we need money really urgent. In this case, there is no time to wait for a bank decision. Friends who could theoretically borrow money are also not ready to help in this situation, so the only correct and convenient option to receive money, in this case, is an online loan.

Advantages and disadvantages of online lending

Of course, the system of issuing online loans has its pros and cons. Here are the benefits of the system:

  • No need for a bunch of documents: as a rule, to apply for credit at Payday Loans you must provide for last numbers from a social security number and some additional information that all users have
  • Efficiency: some services are ready to make loans within 24 hours or even faster
  • The undeniable advantage is the ability to receive money on the card regardless of location (the only needed thing is the access to the Internet)
  • The online loan is universal: there is no need to specify the purpose of obtaining a loan
  • The transparency of the work of such services, which immediately clearly indicate the required amount of return without any additional payments arising along the way.

Anyway, this type of lending has its drawbacks:

  • The interest rate of an online loan can be slightly different from the usual rate in a bank
  • When using the online loan service, the limit is $30 thousand.

The widespread fraud in issuing online loans forces users to be careful and cautious, choosing only reliable services like Payday Loans that have proven themselves on the positive side.

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5 Points To Consider When Getting A Website Design Company

10:35 am

Design is an essential part of advertising your products or services. And, generally, design is performed badly. Everybody is not really acquainted with the weather of excellent design that people tolerate and freely accept the established order. But, when you are thinking about having a design company to create your visual representation of the services or goods, there are lots of points to consider:

1. Consider Your Experience

Just how much experience does your design firm have? There’s an excellent, saying, “You could have it fast, good or cheap. But, you are able to only pick two!” that covers the need for a great design company. If it’s cheap on price, it will likely be done fast, however the results won’t be good. Again, if you would like it cheap, it may be good in quality, although not fast in delivery. With simply two three possibilities, there’s always the 3rd element that’ll be ineffective. Exactly the same rule applies whenever you pick a design company. Choose which two elements are most significant for you, and start your research together in your mind. It’s unattainable the 3 elements. If you are guaranteed it, find another design firm!

2. Skill

It is essential to understand they which are dealing with your design company. Usually, the designer’s bio information are available on their own company website. Otherwise, be cautious! If your design company has extremely skilled designers, they’ll very forthcoming with this information, and actually, might advertise it. You’d like to learn in advance what training your design team has to be able to be confident they’ll follow fundamental design concepts for your designs.

3. Portfolio

Look with objectivity in a design company’s portfolio. Initially glance, if no portfolio is provided, be cautious again! A portfolio is really a presentation of the company’s best product and also the examples that exemplify the work they do ethics, creativeness and experience. Evaluate the portfolio for various creative expressions. The portfolio shouldn’t contain the standard work. If you see lots of big background images, with text regarding this, but no vector based elements, that always implies that design company doesn’t have fine arts skilled designers. If you notice the overuse of gradients and also the same template type elements, that states the design company cuts corners by utilizing pre-existing design elements and just changes the colours to match you. You need to see a number of variations, expressions, elements across a multitude of portfolio pieces like brochures, print ads, videos, websites, corporate collateral, and logos. The smaller sized the portfolio, the greater carefully you have to scrutinize their consider your experience and talent level.

4. Figuring out Your Requirements

Do not let cookie-cutter solutions for the designs. Be ready to share how well you see and expectations in the design company without stifling their creativeness. At the first consultation, bring along with you a mission statement, strategic business plan and a few ideas of the items you aspire to see within the designs. Permit the design team to brainstorm and excite your thinking with questions and suggestions associated with current trends. Your design company will help you provide existence your design vision without providing you an answer they have accomplished for multiple past customers. You’re unique. Insist upon a distinctive approach.

5. Schedule and Scope of labor

After ending up in your design company, and realizing they’re an ideal fit for the company, you will need to visit a scope and schedule of labor. Inside a professional setting, a design company really wants to help you stay an element of the design process and you informed at each step. Prior to signing any contracts and before having to pay in advance for just about any portion, request a quote and schedule of labor. Even when it’s really a selection of hrs, the design company will be able to scope out what work will be performed as well as an approximation of your time needed to accomplish it. Without it planning, you may be coping with somebody that takes a number of your hard earned money rather than delivers, or else you will finish up getting something you didn’t want to begin with.

A great design company puts your requirements first and consults yourself on different choices according to your requirements. When you are objective and scrutinizing, you’ll ensure that might be a design company which will perform their good for you.

You don’t just design your site right away on your own. You must partner with a reputable design company to ensure your site effectively meets your visitors’ needs. You must map out their journey from the first time they visit your site to the time they become a customer.

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Is Larson&Holz another fraud broker or trust company?

11:35 am

The company Larson&Holz exists since 2004. It provides trading services on ECN and NDD accounts, entering the interbank market and Forex. It was founded by professional traders. Initially, the company focused on the Russian-speaking audience of the former CIS. But at the moment their official website is available in fourteen languages. Initially, the company was registered through the Baltic Bank, and since 2006, and still is registered in the Seychelles.

The company is a member of the Commission for Regulation of Relations between Financial Market Participants (KROUF) and the National Association of Forex – Dealers (NAFD).

To become a client of the company Larson&Holz you need to register. Either in the office or through the Internet. Registering with a company is quite simple. Specify the basic information about yourself and choose the main type of account (you can read the recommendations in detail on the links on the site to whom this or that account is suitable). Verification requires a mobile phone number and an email address. After you come up with a password, your personal account is available to you, in which there are additional settings (avatar, deals, etc.).

There are three types of basic accounts – Standart, Safe and Start. It is also possible to open a demo account and copy transactions, trade in binary options.

The broker works on a convenient high-speed platform Metatrader 4, versions of which are for Android and iOS.

Developed a training system. For beginners, many opportunities are offered to enhance their knowledge. There are data on forecasts, analysis of situations in the markets and economic news.

For regular traders, a reward system has been developed. There are bonuses, Family Forex program and traders ratings. For beginners, there is an opportunity to start trading without investing their own funds – no deposit bonus.

Huge opportunities for crediting funds provided by the company. The possibility of crediting cards, electronic payments, transfers. Withdrawn money to the same details.

Any additional questions can be solved through online chat or write a letter to the technical support. There is also a hotline. It is free and works around the clock.

Larson&Holz occupies a leading position in its industry and has many positive reviews, it can be concluded that the broker does not belong to the scam or deception at all and he can be trusted with his money.

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Leverage Your Business with Guest Blogging Service

6:54 am

Blogging is certainly the best ways of creating a successful blog and it helps in growing online businesses. However, there are many people who are not clear about the place to initiate guest blogging. This is the ideal time recommended to look for guest blogging service.

Regardless of the fact that you are a large corporation or an individual blogger, there is a need to take to next level your business. This is the only way you can get attention from viewers and readers. Having contents that relate to your business is useful as it grabs the attention of readers.

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An Overview Of Business Portraits – Represent Your People Like A Pro!

10:42 am

Headshots and business portraits have been in use for the longest time, but in recent years, the demand for professional services has increased considerably. Let’s start by understanding the basics of business portraits. Unlike a headshot, which basically covers the face of the person, business portraits are more elaborate and are used for more creative needs. Headshots are more used for “about us”, team pages and for LinkedIn profiles, but business portraits are required for magazines, marketing materials and beyond. In this post, we are discussing further on business portraits photography and things you need to know.

Look for a service that shines

Corporate photography is not about taking photos with a good DSLR. You need a team that can understand the technicalities of it and is around to take questions, suggest ideas, and has a good perspective of aesthetics. They should be able to take photos that aligns with your brand and not the other way around. Also, you need to ask about their approach to business portraits in particular, because corporate photographers are expected to know everything that’s different between a portrait and a headshot. Hire a company that is willing to offer references, is accessible at all times, and will show samples of the business portraits they have taken in the past.

Know the art of taking business portraits

Firstly, business portraits are much more engaging to the eyes than a standard headshot, and therefore, it is rather easy to understand why the process of shooting would be different. In case of business portraits, lighting and background play a dominant role, simply because the idea is to create profiles of important people and tell a story with the images. You must allow your photographer the required freedom to play with ideas. Since business portraits are only taken for important people who matter, it must be done right, so that their work and overall personality shines through.

Don’t hesitate to pay a tad more

If hiring a reliable company means paying a little more for business portraits, that price is worth paying because eventually, it is the name and overall image of your brand that matters. You may also want to review and check the work of the service and if they have worked with companies similar as yours.

Typically, business portraits are charged for each person, but based on the nature and volume of work, you can always negotiate.

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